Businesses can leverage social media to connect with customers, participate in discussions, launch products, drive sales, improve customer service, build genuine relationships, and deliver value. Social media management roles, such as social media coordinators and engagement coordinators, are responsible for shaping the brand’s online personality. Social media coordinators typically post content following directives from a director, while engagement coordinators manage interactions and foster positive online engagement with followers.
Marketing encompasses the creation, communication, and exchange of offerings that hold value for various stakeholders, including customers and society. Digital marketing, which uses digital technologies, has transformed traditional marketing practices. A subset, social media marketing, promotes products and services on social platforms. Effective marketing strategies often rely on SMART goals (specific, measurable, achievable, relevant, time-bound) and KPIs (Key Performance Indicators) to measure progress and ensure alignment with broader objectives.
